Gulpd Brand Guidelines

GULPD is a bold and playful beverage brand built around energy, flavor, and fun. Its identity is driven by fluid, organic shapes, vibrant colors, and expressive typography that create a sense of movement and refreshment.

We translated GULPD’s vibrant brand personality into a cohesive visual system by organizing its identity elements into a clear and engaging brand guideline. Through thoughtful layouts, strong visual hierarchy, and dynamic brand showcases, we highlighted the logo, typography, packaging, and overall visual language in a way that is both informative and visually compelling.

We created a brand guideline that not only documents the visual identity but also serves as a strong foundation for maintaining brand consistency across future touchpoints.